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TechTarget provides IT professionals and buyers with the information they need to perform their jobs -- developing strategy, researching products, managing IT projects and making cost-effective IT purchase decisions. TechTarget provides IT marketers with targeted, qualified communities of IT buyers by publishing media that deliver measurable ROI, generate leads, shorten sales cycles and help grow revenues. More about TechTarget

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Webcasts, Research and Other Resources from the ROI Experts in Online Technology Marketing

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Proving Online ROI in

a Tight Economy
Join us October 2nd for the all new TechTarget Online ROI Summit. New content and new session formats all designed to help your marketing survive in a tight economy. We’ve taken this event to a whole new level!

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Blog for IT Marketers

My Educated Guess: Marketing Answers for IT

A blog for tech marketers hosted by tech marketers, TechTarget Client Consulting provides guidance on a range of timely online marketing topics from email and event marketing to lead generation strategies.

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Media Consumption Research

2008 Media Consumption Benchmark Report
This report charts the differences between IT buyers and marketers, along with giving insight to online research and content type preferences.

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Media Consumption Research

Gain an understanding of how IT pros are buying technology today. This Web briefing covers new research findings from a joint survey conducted by TechTarget and ITSMA.

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We are committed to proving ROI to our customers. As a result, marketers often call us “The ROI Publisher”. With several managed programs, our ROI Consultants will help you realize ROI on every media investment.

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